Posts Tagged Strategies
The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
Product Description
This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony…. More >>
The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
Tags: brand communication, brands, case studies, Cases, Global, global brands, International, international brands, international context, Management, reality, smirnoff, sony, Strategies, Successful, successful managementRelated posts

