Posts Tagged Research
International Marketing Research
Product Description
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operat… More >>
International Marketing Research
Tags: International, Marketing, ResearchRelated posts
Brands and Brand Management: Contemporary Research Perspectives
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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands,… More >>
Brands and Brand Management: Contemporary Research Perspectives
Tags: Brand, brand management, brands, Contemporary, contemporary research, Management, Marketing, Perspectives, Research, research findings, research perspectives, ScienceRelated posts
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
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The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its c… More >>
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Tags: Customer, Handbook, Knowing, Marketing, Online, Research, UsingRelated posts