Posts Tagged marketing principles
Standing Room Only: Strategies for Marketing the Performing Arts
Product Description
The first book that applies the full range of forprofit marketing principles to the not-for-profit, institutionally based performing arts. Outlines a clear process for defining an organization’s mission, as well as for selecting, analyzing, and implementing relevant marketing initiatives. … More >>
Standing Room Only: Strategies for Marketing the Performing Arts
Tags: Arts, Marketing, marketing principles, ONLY, performing, Room, standing, StrategiesRelated posts
Marketing Principles and Practices
Marketing Principles and Practices
Tags: Marketing, marketing principles, practices, PrinciplesRelated posts
Commodity Marketing: From a Producer’s Perspective
Product Description
Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures market, various marketing tools are defined and described, with an explanation given for applying each tool to decision making in the marketplace. Used as a manual, Commodity Marketing can transform producers from sellers to merchandisers. The more … More >>
Commodity Marketing: From a Producer’s Perspective
Tags: Commodity, commodity futures market, commodity marketing, commodity prices, from, Marketing, marketing principles, marketing tools, marketplace, Merchandisers', perspective, producers., thrustRelated posts