Posts Tagged marketing concepts
Pharmaceutical Marketing: A Practical Guide
Product Description
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through develo… More >>
Pharmaceutical Marketing: A Practical Guide
Tags: cutting edge marketing, Guide, industry stakeholders, intricacies, Marketing, marketing concepts, Pharmaceutical, pharmaceutical industry, pharmaceutical marketing, Practical, practical guide, real world, worldwide visionRelated posts
Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Product Description
Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry execu… More >>
Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Tags: basic marketing, competitive advantage, different components, Essentials, Foundations, functional strategies, Hospitality, hospitality marketing, introduction to hospitality, Marketing, marketing concepts, marketing essentials, marketplace, practices, product description, strategic marketing, Tourism, tourism applicationsRelated posts
Concepts of Marketing
Product Description
Today’s marketing concepts are driven throught the book’s theme, “creating and capturing value,” which provides insight into the dynamic world of marketing. The ability to create and capture value is a common thread among the top performers.
Here is how the “creating and capturing value” theme is featured in the text:
* Creating and Capturing Value Through Sustainability
* Creating and Capturing Value Through Technology and E-Commerce
* Creating and Capturing V… More >>
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