Posts Tagged Marketing
Foundations of Marketing Theory: Toward a General Theory of Marketing
Product Description
This is a thoroughly revised and updated edition of Shelby Hunt’s classic text on marketing theory. Like its predecessors, this new edition presents a theory of marketing that focuses on the discipline’s multiple stakeholders. It develops a practical “tool kit” for developing and analyzing theories based on the philosophy of science. This edition breaks new ground with a focus on the concept that “resource-advantage theory” provides the foundation for a general theo… More >>
Foundations of Marketing Theory: Toward a General Theory of Marketing
Tags: discipline, Foundations, foundations of marketing, General, Marketing, new edition, new ground, philosophy of science, predecessors, resource advantage, shelby, stakeholders, Theory, tool kit, TowardRelated posts
SalonOvations’ Marketing and Advertising for the Salon
Product Description
Providing your customers with the highest quality services is but one important aspect of making your salon a moneymaker. The other part is ensuring that you get out a variety of clear and compelling messages about what wonderful products and services you have to offer. This guide helps you do just that by offering complete coverage of the theoretical aspects of marketing and advertising, as well as essential how-to information on developing advertising and marketin… More >>
SalonOvations’ Marketing and Advertising for the Salon
Tags: advertising, highest quality services, Marketing, moneymaker, Salon, SalonOvations', theoretical aspects, wonderful productsRelated posts


