Posts Tagged Managerial
2005-2006 15th Edition of BASIC MARKETING , A Global Managerial Approach, with the accompanying Learning Aid Book and the Clippings from the Popular Business Press Book.
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This is a complete set thta comes sealed in plastic…. More >>
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Sustainable Marketing: Managerial – Ecological Issues
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There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased… More >>
Sustainable Marketing: Managerial – Ecological Issues
Tags: air and water, channel networks, Ecological, ecological issues, fuller, gap, global warming, hydrocarbon, Issues, Managerial, Marketing, modern marketing, product description, Sustainable, water pollutionRelated posts