Posts Tagged Management
The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management
Product Description
Today the hottest new area of marketing is Customer Relationship Management (CRM) — the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the smal… More >>
The Customer Marketing Method: How To Implement and Profit from Customer Relationship Management
Tags: Customer, from, Implement, Management, Marketing, Method, Profit, relationshipRelated posts
The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
Product Description
This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony…. More >>
The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
Tags: brand communication, brands, case studies, Cases, Global, global brands, International, international brands, international context, Management, reality, smirnoff, sony, Strategies, Successful, successful managementRelated posts
Brands and Brand Management: Contemporary Research Perspectives
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Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands,… More >>
Brands and Brand Management: Contemporary Research Perspectives
Tags: Brand, brand management, brands, Contemporary, contemporary research, Management, Marketing, Perspectives, Research, research findings, research perspectives, ScienceRelated posts