Posts Tagged leadership
Enterprise.Com: Market Leadership in the Information Age
Product Description
From the CEO of Lotus comes a bold new vision of the cyber-economy of the future–a must-read for anyone who cares about the future of business.Amazon.com Review
Early on in his book, Enterprise.com, Jeffrey Papows cites this often-quoted statistic: annually 42 percent of the investment-capital base in the United States goes to information technology (IT). This 42 percent is something Papows should know about. As CEO of Lotus Corporation, Papows has a … More >>
Enterprise.Com: Market Leadership in the Information Age
Tags: amazon, ceo, cyber economy, Enterprise.Com, information age, information technology, Information., investment capital, jeffrey papows, leadership, lotus, lotus corporation, Market, market leadership, new vision, statistic, united statesRelated posts
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership
Product Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including int… More >>
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Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
- ISBN13: 9780470164938
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership’s overall business strategy. Convergence brings brand and direct together with r… More >>
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
Tags: accountability, Brand, business strategy, Combining, Convergence, convergence marketing, direct, direct marketing, leadership, Marketing, practical tools, profits, real time, real world, remainder mark, UnprecedentedRelated posts