Posts Tagged International
International Marketing Research
Product Description
The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operat… More >>
International Marketing Research
Tags: International, Marketing, ResearchRelated posts
The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
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This work covers all aspects of creating and managing brands within an international context, ranging from broad strategies worldwide to brand communication and promotion. Every chapter is backed up by researched and illustrated case studies of large organizations, such as Smirnoff and Sony…. More >>
The Reality of Global Brands: Cases and Strategies for Successful Management of International Brands
Tags: brand communication, brands, case studies, Cases, Global, global brands, International, international brands, international context, Management, reality, smirnoff, sony, Strategies, Successful, successful managementRelated posts
State Power and World Markets: The International Political Economy
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The first text to fully integrate economic principles with political analysis, State Power and World Markets provides a contemporary and comprehensive overview of the international political economy. Professors Grieco and Ikenberry focus on the dynamic, reciprocal relationships between states and world markets, articulating the ways in which their interactions shape the world economy today. Intellectually challenging yet perfectly pitched to the undergraduate studen… More >>
State Power and World Markets: The International Political Economy
Tags: economy, International, Markets, Political, Power, State, WorldRelated posts