Posts Tagged health care marketing
Health Care Marketing: Tools and Techniques
Product Description
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target ma… More >>
Health Care Marketing: Tools and Techniques
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Essentials of Health Care Marketing
Product Description
Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the cha… More >>
Essentials of Health Care Marketing
Tags: array, Care, curriculum, Essentials, graduate courses, health, health care marketing, health care providers, health systems, hospital organizations, learning objectives, management tools, Marketing, marketing management, undergraduatesRelated posts
Health Care Marketing Plans: From Strategy to Action
Product Description
LifeSpan, Inc., Minneapolis, Minnesota. Theory and practice of health service marketing for health care administrators. … More >>
Health Care Marketing Plans: From Strategy to Action
Tags: Action, Care, from, health, health care administrators, health care marketing, health service, Marketing, marketing plans, minneapolis minnesota, Plans, service marketing, Strategy, theory and practiceRelated posts