Posts Tagged Essentials

Essentials of Marketing 4th Editon

Essentials of Marketing 4th Editon

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Manual of Tests to Accompany Essentials of Marketing

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This comprehensive test bank includes over 3000 multiple choice and true-false questions. Each question was written by Bill Perreault and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the questions difficulty level…. More >>

Manual of Tests to Accompany Essentials of Marketing

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Marketing Essentials in Hospitality and Tourism: Foundations and Practices

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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry execu… More >>

Marketing Essentials in Hospitality and Tourism: Foundations and Practices

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