Posts Tagged essential marketing
Health Care Marketing: Tools and Techniques
Product Description
Written from the perspective of the healthcare marketing professional, Health Care Marketing: Tools and Techniques presents a series of 39 essential marketing tools and demonstrates their application in the health care environment. Ideal for undergraduate and graduate courses in health care marketing or health care strategy, the tools cover a broad spectrum of topics including product development and portfolio analysis; branding and identity management; target ma… More >>
Health Care Marketing: Tools and Techniques
Tags: broad spectrum, Care, essential marketing, graduate courses, health, health care environment, health care marketing, health care strategy, healthcare marketing, management target, Marketing, marketing tools, perspective, portfolio analysis, professional health care, Techniques, Tools, undergraduateRelated posts
Knowthis: Marketing Basics
Product Description
KnowThis: Marketing Basics offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering its own unique insights. The book takes a highly applied approach including offering over 100 real-world examples and is ideal for marketing professionals, students and anyone else who needs to know about marketing. Supported by KnowThis.com, a leading… More >>
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
- ISBN13: 9781591841050
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurus includes a new, previously unpublished summa… More >>
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
Tags: best, best business books, best marketing, book readers, Books, books published each year, business book, definitive selection, essential marketing, executive book summaries, from, Gurus, lessons, Marketing, marketing books, marketing gurus, remainder mark, selection service, sophisticated business, soundview executive book, soundview executive book summaries, TimeRelated posts