Posts Tagged Consumer
Ethical Marketing and The New Consumer
- ISBN13: 9780470743027
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase. But ethical … More >>
Ethical Marketing and The New Consumer
Tags: Consumer, desire, Ethical, Ethics, Marketing, mass movement, remainder markRelated posts
Statistics for Marketing and Consumer Research
Product Description
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: – Sampling- Data management an statistical packages- Hypothesis testing- Cluster analysis- Structural equation modelling… More >>
Statistics for Marketing and Consumer Research
Tags: cluster analysis, Consumer, data management, guidance, hypothesis testing, Marketing, practical guide, Research, research in marketing, sampling data, simplicity, statistical packages, statistical techniques, statisticsRelated posts
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Product Description
`Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely used scales in the field. Its relatively modest price will also make it particularly attractive’ – Journal of Marketing Research This Second Edition of the highly successful Handbook of Marketing Scales is an essential… More >>
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Tags: attractive journal, Behavior, Consumer, consumer behavior research, Handbook, handbook of marketing, journal of marketing, journal of marketing research, Marketing, measures, MultiItem, product description, Research, research practitioners, Scales, SourcebookRelated posts