Posts Tagged basic marketing
Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Product Description
Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry execu… More >>
Marketing Essentials in Hospitality and Tourism: Foundations and Practices
Tags: basic marketing, competitive advantage, different components, Essentials, Foundations, functional strategies, Hospitality, hospitality marketing, introduction to hospitality, Marketing, marketing concepts, marketing essentials, marketplace, practices, product description, strategic marketing, Tourism, tourism applicationsRelated posts
Marketing Public Health: Strategies to Promote Social Change
Product Description
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve so… More >>
Marketing Public Health: Strategies to Promote Social Change
Tags: basic marketing, Campaigns, Change, health, levels of government, Marketing, marketing principles, marketing public, private sector, promote, Public, public health practitioners, public health strategies, Social, StrategiesRelated posts
Basic Marketing w/Student CD
Product Description
Basic Marketing 16e builds on the foundation pillars of previous editions � the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the �four Ps� to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many e… More >>
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