Product Description
How to communicate so that people will listenand act! It’s a common nonprofit complaint, “”When we’re dealing with such important issueswhy aren’t more people listening?”" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with you… More >>
Message Matters: Succeeding at the Crossroads of Mission and Market
Tags: crossroads, Market, Matters, Message., Mission, Succeeding
#1 by Anonymous on March 3, 2010 - 3:08 am
This book is different than anything I’ve seen on the market and is a “must read” for any organization. It demonstrates a simple and powerful process for creating messages that prompt target audiences to actually act.Interestingly, it emphasizes that the ability to craft effective messages is a basic leadership capacity rather than something to delegate to the communications department. The author has given us a great roadmap to reach our constituency.
Rating: 5 / 5
#2 by Garth J. Moore on March 3, 2010 - 4:12 am
A short, play-by-numbers, and purely informative look at how to communicate your organization’s message. A strong recommendation for all communication and public relation professionals.
Rating: 4 / 5
#3 by A happy client on March 3, 2010 - 4:22 am
You have to know WHAT you want do to before you can TELL others in a way that can help them do what YOU WANT them do to. Message Matters delivers a simple roadmap for how a business or a nonprofit can figure out what they do and explain it in a way that moves their audiences to take action. The examples really drive home the effectiveness of a good message.
Rating: 5 / 5
#4 by EMC on March 3, 2010 - 6:46 am
This book clearly outlines communication strategies that can be employed by ALL nonprofit professionals, regardless of their previous communication experience or the size of the organization they work for. As a program manager at a small organization, I found this book to be an invaluable tool in understanding the demand for more effective messaging and my role in message development and delivery. I highly recommend this book to others in the nonprofit sector no matter what their role in the organization.
Rating: 5 / 5