Product Description
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The conten… More >>
Hospitality and Travel Marketing
Tags: case examples, destination marketing, global experience, Hospitality, hospitality and travel, hospitality and travel marketing, industry coverage, Marketing, orientation, systematic approach, Tourism, travel
#1 by carl on February 22, 2010 - 7:25 pm
This is a good textbook, but it is a textbook nevertheless. It covers all key topics and provides good examples. A good introductory text for someone considering a career in tourism. I’d also recommend Kotler’s Hospitality and Tourism and Raza’s Heads in Beds.
Rating: 4 / 5
#2 by Anonymous on February 22, 2010 - 8:56 pm
THE BOOK COMES HIGHLY RECOMMENDED FOR PEOPLE WHO ARE IN THE HOSPITALITY INDUSTRY.
Rating: 5 / 5
#3 by Anonymous on February 22, 2010 - 10:48 pm
Having read the book while taking the class from the author, I feel Alastair did a great job of taking a topic that could be dull and lifeless and putting a little fun in it. It’s one of the few text books that has applicable use after the class is over. The topics are well researched and presented in a way to keep you going to the next chapter.
Rating: 5 / 5