- ISBN13: 9780470503416
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy—or an annoying waste of your customer’s time—depends on your ability to stick to stick the fundamentals of good marketing and authentic … More >>
The Constant Contact Guide to Email Marketing
Tags: business success, Campaigns, constant, constant contact, Contact, contact guide, drive business, email, good marketing, Guide, high impact, hostile environment, inbox, Making Market, Marketing, marketing firm, Relationships
#1 by M. Esslinger on February 10, 2010 - 1:06 am
Are we going backward in writing communication? Why the author insists on stating the obvious again and again “Don’t spam people” is baffling to me. It would help if the book contained more about the process of email communication and building email content – I will continue to look information about creating a productive email campaign (that is it a skill between sales, customer service, product knowledge, editing, technical ability, and more)
Rating: 2 / 5
#2 by Patrick O'Malley on February 10, 2010 - 1:19 am
The problem is that it won’t tell you about the time you waste trying to debug Constant Contact, since the book was written by their employee.
I spent 4+ hours trying to fix the format of a simple email with their WYSIWYG editor, couldn’t get it to work, and missed my deadline. And I am a very technical operating system internals programmer. The solution was that the tags were missing. If you know what WYSIWYG means, you know I can’t put in any tags – their software has to do it, unless it doesn’t work.
If you don’t know what that means, don’t use it, or you’ll waste a lot of your time.
The concepts of the book aren’t bad, but it doesn’t tell you the failures that will just waste your time.
Rating: 2 / 5
#3 by Kevin Sivils - KCS Basketball Enterprises on February 10, 2010 - 2:04 am
I own a small business and promote my books and services in a variety of ways, one of which is an e-newsletter. When I started it I naively thought you just created an e-mail list, typed up your e-newsletter for the week and hit send.
It never occurred to me that there were laws about such things or that there are a lot of subtle, and not so subtle, things you need to know when you use e-mail as part of your marketing plan.
Some of the topics covered in this book include SPAM laws, opt-in e-mail lists, e-mail etiquette, subject lines to obtain better response and so on.
Constant Contact is one of the best e-mail list management companies out there and this book is very helpful, well organized, and easy to understand. The information is presented in such a way that you can read one of the brief chapters and put the information to immediate use.
I could have saved myself a lot of time, effort and energy if I had purchased this book before I started my e-newsletter.
Kevin Sivils – author of Self-Publishing with Amazon’s CreateSpace: A Resource Guide for the Author Considering Self-Publishing
Rating: 5 / 5
#4 by Lisa Sparks on February 10, 2010 - 3:30 am
The Constant Contact Guide to Email Marketing provides small business owners with the essence of what it takes to bring solid results from email marketing. There’s no fluff, posturing or meaningless jabber. Eric Groves filled the pages of the Guide with practical, useful instructions and real-world examples any business owner can follow. I highly recommend this book for anyone looking to develop even stronger relationships with their prospects and customers.
Rating: 5 / 5
#5 by Frank Sohn on February 10, 2010 - 4:18 am
The book has good information for anyone who wants to get started with email marketing. I would suggest it as a starting point for email marketing information. Keep in mind that this comes from constant contact and so it reads sometimes like a Marketing Brochure. Look into more books to get a broader understanding.
Rating: 4 / 5