- ISBN13: 9781601380425
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple rea… More >>
#1 by Kecia Brown on February 9, 2010 - 7:28 pm
With the passing of the CAN-SPAM Act in 2003, it has grown more difficult to legitimately market through email. This book addresses this issue and many others with regard to email marketing. Mr. Brown provides a comprehensive guide to marketing your business or product through email, while navigating spam filters. This book is written for legitimate businesses with legitimate products and services to sell.
Mr. Brown describes how to grow your business through your website. Additional topics covered include how to write an effective sales email, search engine optimization (SEO), and to effectively target your emails. The book includes a glossary of terms and numerous case studies.
Rating: 5 / 5
#2 by Rolands Petrevics on February 9, 2010 - 10:04 pm
and it’s 5 stars for this book, since here we get clear, easy to follow, and good advices to follow, and we have good selection of experts and good advices. If you plan buy a book on e-mail marketing this one will be good choice.
Also, I need to say, that as good was this book – same bad was another this author’s book – The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed
in this book, advices are or outdated, or even wrong, experts so called “advices” are nothing else but sales letters, and it is clear enough, that Search Engine Marketing is not a thing what this author knows.
But this book e-mail marketing, is clearly one of the best till now written on the topic.
Rating: 5 / 5
#3 by Bruce C. Brown on February 10, 2010 - 12:37 am
“The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales” was selected as a “Notable” finisher in the 2008 Competition in the “Business” Category.
The Eric Hoffer Award (formerly the Writers’ Notes Award) for short prose and books was established at the start of the 21st century as a means of opening a door to writing of significant merit. It honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing. The winning stories and essays are awarded prizes and published annually in the anthology, Best New Writing, along with the results of the book awards.
Rating: 5 / 5
#4 by Mr. Stephen Clover on February 10, 2010 - 12:53 am
I liked this book. It is available for just about anyone. Whether you are an online merchant or a traditional retailer. There is something there for you.
We are given an in depth history of the internet. I never knew it was first used by the military. Then there are when the first emails were sent. Totally mind boggling.
Bruce gives us the low down on four major areas of online marketing:
Paid search advertisements (pay per click)
Banner adverts
Classified ads
Email marketing
Interweaved within all this are case studies that show how the best systems work. Chapter 15 is jam packed with them too.
The author, Bruce Brown teaches how to write an effective email. He starts with the subject line then gets around to the best day to send it. We all know why Mondays are not a good day and most of us can figure out why Fridays are not another good day.
Wait till you find out which is the best day and why. The best time for sending emails are 7am-10:30am. We also get a free treat. That is website optimization tools and some web design helps. The addresses are all in his book.
As usual Bruce gives us a glossary. But because this book is such an easy read you won’t need it. I think it is there just in case.
Rating: 5 / 5
#5 by Keva R. Bailey on February 10, 2010 - 3:49 am
This is one of the best resource books for internet business I’ve found. Brown has created a book with a wealth of information for the small online business owner. Not only has he included tips, ideas, and resources; but, he also lists the advantages, disadvantages, and features of each of the programs and resources he suggests. He doesn’t stop at email marketing either. Brown includes helpful suggestions on many other aspects of doing business online, especially Search Engine Optimization.
Another excellent feature of The Complete Guide to Email Marketing is the included case studies. There are a ton of ideas and information by other business pros included throughout the book. Everything you need for your business email campaign is in here. Information on spamming laws, creating effective email content, targeting the right audience, when to send emails, and creating email lists are just a few of the subjects presented in this book. I highly recommend this book for those just getting started as well as for those looking to boost their email campaigns effectiveness.
Rating: 5 / 5