- ISBN13: 9780470502105
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you’re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P’s-product, pricing, positioning, and placement – and boost your sales with innovative new appr… More >>
#1 by Girl Interrupted on February 9, 2010 - 11:33 am
i am a third year marketing student and found this book to be of great help. There came a time when i had to write a detailed marketing structure report, all i have to say is that i ACED it!
Rating: 5 / 5
#2 by Gman on February 9, 2010 - 12:52 pm
As a new sales recruit, have used this book as my basis for all my marketing projects ,plans, and strategies…just Brilliant!!!
Rating: 5 / 5
#3 by LEON L CZIKOWSKY on February 9, 2010 - 2:32 pm
Alexander Hiam encourages organization leaders to look at future possibilities of achievement rather than concentrating on the current status of organizations. The way to achieve these goals is to discover what the customers of the organization desire and then discover the means to communicate that the organization offers what the customers desire. Communication can appeal both to the rational decision making and the more irrational emotional decision making. He advises that one generally should choose to appeal to either the logic or to the emotions of consumers and that appealing to both weakens the appeal. When planning these communications, leaders should have contingency plans and be flexible to change these plans should problems arise concerning the communications.
Rating: 5 / 5
#4 by Carlos on February 9, 2010 - 5:14 pm
I really recommend this book, I couldn’t put it down. If you are a small business owner and looking for a way to get out there. This book will definetly help you out.
Rating: 5 / 5
#5 by T. N. HUONG on February 9, 2010 - 5:45 pm
The book, like others “for Dummies” series, is interesting, but just suitable for Small and Home business. In my case, working at a global group, this book is not enough.
Anyway, I enjoy reading it!
Rating: 3 / 5