- Best practices from 50 years of management science
- Downloadable slides in PDF
- Includes segment on developing a corporate vision
- Ideas from hundreds of top books and management gurus
Product Description
Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better. Today your market entry strategy MUST be very different than your long-term strategy and market position, plan and objectives. Traditional marketing executives n… More >>
Entrepreneurial and Intrapreneurial Marketing: Entering New Markets Successfully
Tags: best practices, competitive intelligence, Entering, Entrepreneurial, Intrapreneurial, key success factors, larger companies, management gurus, market competition, market entry strategy, market position, Marketing, Markets, niche, Successfully, target customer, term strategy, top books, traditional marketing, unique selling proposition, unique selling proposition usp