Product Description
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix – campaign, planning, media evaluation, sales promotion, publicity, packaging and PR…. More >>
How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Tags: Consumer, elements of the marketing mix, Guide, how to prepare a marketing plan, management style, Market, market share, Marketing, marketing strategy, media evaluation, plan, prepare, Publicity, reaching, sales promotion