Product Description
Global Marketing Strategies earns high praise for its up-to-date coverage of the field, especially from instructors of graduate-level courses. In addition to the latest research, this text reinforces the importance of global strategic thinking, or the “global mindset,” with current examples from well-known companies across Europe, Asia, and Africa, as well as both North and South America. The authors have revised the complete text with reference to current academic … More >>
Global Marketing Strategies And Cases In Global Marketing Strategies Annual 2005 Set
Tags: 2005, Africa, Annual, Cases, europe asia, Global, global marketing strategies, global mindset, graduate level courses, high praise, Marketing, north and south america, strategic thinking, Strategies
#1 by Hoppaguy on February 3, 2010 - 2:25 am
We used this book for our International marketing class and did not find the textbook that useful in that it didn’t seem that applicable to “real world” situations. It also didn’t really teach any solid techniques. I did not keep it around as a reference book as I do with some other books.
Rating: 3 / 5
#2 by Annette Mentasti on February 3, 2010 - 3:50 am
I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.
Rating: 5 / 5