Product Description
This chapter shows that market segmentation is required for firms to most effectively reach a customer base likely to purchase goods and services that are positioned to attract them. Demographics, income level, behavior, interests, affiliation, and occupation are among the most common factors of segmentation, although multifactor segmentation homes in on the customer base most deserving of marketing resources…. More >>
Market Customization: Market Segmentation, Targeting, and Positioning
Tags: affiliation, common factors, customer base, Customization, demographics, level behavior, Market, market segmentation targeting and positioning, marketing resources, occupation, Positioning, Segmentation, segmentation targeting and positioning, Targeting